The use of business cards, or calling cards as they were more popularly known, is still widely prevalent today, even in this age of electronic communications. Technologies of instant communications such as Bluetooth and infrared connectivity are easier and much handier ways of sending and receiving data and information, including those contained in a business card. Yet people —and particularly businessmen— still carry around small stacks of business cards, giving them away at every chance they get and at the slightest provocation. Don’t ever tell a businessman you’ll call and he will give you his card, faster than you can say “Jack Robinson”, whoever he is, regardless of whether he has given you one earlier.
As a business advertising tool. A business card will normally contain the owner’s name, form or list of business or service rendered, phone or contact number/s, and some sort of catchphrase or slogan for the business. In this way the holder will immediately see in the card if the card owner is the appropriate solution to his immediate needs. So actually the card acts as a kind of ‘sleeper’ or inactive advertising for the owner, accessed when needed.
As a social link. Many people accept other people’s business cards and promptly forget both the card and the person right afterwards. Then the card is remembered when the holder needs to contact the card owner socially, and so the card is dredged up from the dustbin of ‘where-did-I-place-it’ questions. Or, you may not care what the guy sells, but he is so hunky…
As a travelling reference. If you know a friend who requires his boat engine serviced and you bump into someone who does that, you may wish to request his card to pass to your friend, who might later pass it on to another with similar needs. Without the card, neither potential customer will remember the boat engine service provider when the service is required. With it, the card owner may well capture a whole boating association. As a personal affectation. It is simply classy to give away business cards, even if the owner has no business. It gives the owner a feeling of ‘superiority’ -for lack of a more appropriate term-over others. It is also a lot easier to just hand a receptionist, say, your business card instead of explaining who you are.